SMO or social media optimisation is an online technique by which a brand can promote its products and services on various social channels or social networks, such as Facebook, Twitter, Google+, Pintrest, and social bookmarking platforms like Reddit and Stumble Upon etc. including the video site, YouTube.
Traffic boost
SMO contributes tremendous surge in your organic search rankings for your website by 80%.
Go viral
SMO is the only credible mechanism giving you advantage of dynamic viral campaigns to draw overwhelming response from target customers.
Engagement
Your brand’s fan pages on social media channels like Facebook, and Linkedin draw huge engagement rates, thus increasing presence and value of your brand by nearly 60%.
Conversion
Mounting traffic and engagement rates could both contribute a fair chance for your business to cash in conversion benefits.
Brand visibility
The contribution made through increased traffic counts and retention rates by SMO campaigns on your site would work simultaneously improving your brand visibility.
Lead generation
If done efficiently and systematically, SMO increases your site’s lead generation potentiality by manifold.